Industry body for sports technology and innovation, the Australian Sports Technologies Network (ASTN), has announced changes to its management team, with founder James Demetriou taking a back seat after more than a decade championing the Australian sports technology industry.

The changes will see James Demetriou, Founder and Chairman, step into the position of Executive Director of Marketing and Partnerships for the next three years.

Dr. Martin Schlegel, who currently serves as a member of the Board of Directors, will assume the role of President, and Jasmine Lim will assume the role of Vice-President.

The ASTN says that over the past 40 years Demetriou has played a major role in Australian sport and is a respected leader in sport business, sport governance and sport technology.

Demetriou was a senior player for Essendon Football Club (1975 to 1976), a board trustee of Essendon Football Club in the mid to late 1990s, and the founding chairman of Sports Without Borders (2006 to 2016).





Established in Geelong in 2012, ASTN was created to play a leadership role in the development of Australian-inspired sports technology. and Demetriou predicted the emergence of a significant industry, and the ASTN became one of the first coordinated sports technology “ecosystems” or “super-clusters” initiatives globally.

Fast forward ten years and ASTN claims to be at the center of Australia’s booming sports tech industry, which has grown over 170% to nearly $3.1 billion in revenue annually.

Demetriou says more than a decade ago he was shocked to learn of the lack of support and recognition from Australia’s leading sports technologists, sports scientists, academics and entrepreneurs.

“Those early pioneering companies Catapult, Champion Data and Fusion sports were not recognized and I knew that had to change, especially if Australia was to continue to be a world leader in sports,” said Demetriou.

“Schlegel has proven he has the skills and capabilities to drive homegrown sports technology success and help lead the ASTN into its next phase of growth. Jasmine Lim is another great asset to the ASTN with her major event experience, stakeholder engagement and passion for championing women in sports technology,” said Demetriou.

Schlegel has been with ASTN for nearly seven years and has over 25 years of experience in the sports and recreation industry, with a focus on start-up mentorship, sports management, product development, process engineering, commercialization, open innovation as well as research and development. .

Schlegel served as the ASTN’s Australian Center of Excellence for Sports Innovation (ASICE) program manager, helping to integrate new and existing programs into the centre.

“I am honored to take on the role of Chairman, to help build on what James Demetriou started and to continue his legacy. Demetriou has had a significant impact on the Australian sports technology sector, and we are grateful for his dedication to the ASTN over the past 10 years,” said Schlegel.

“Australia’s sports tech industry has grown tremendously in recent years, but we’re just getting started as we expand our national footprint. ASTN will continue to work closely with governments, businesses and industry groups to build the reach, international reputation and reputation of Australia’s sports tech startup ecosystem,” concluded Schlegel.

ASTN says Jasmine Lim has been a board member for over a year and in her new role she brings with her over 20 years of experience in business strategy, government and tourism experience with senior positions in Victoria Racing Club, Melbourne Convention Bureau and Singapore Tourism. Plank.

“I look forward to working with Schlegel and the rest of the ASTN leadership team to provide leadership in the commercialization, development and promotion of Australian-inspired sports technology. I also seek to encourage more women to join the industry and take on leadership roles in a space that is growing exponentially,” Lim said.