NEW YORK, March 02, 2022 (GLOBE NEWSWIRE) — PR FishTanka leading public relations and marketing firm spanning sustainability/cleantech, healthcare/biotech, B2B tech and real estate and professional services, today announced that Vice President Ashley Willis and Account Manager Samantha Breccia will provide an overview of corporate communications and US media relations strategy for international technology companies to the Canute starter program organized by the Swedish-American Chamber of Commerce in New York on Wednesday 2 March.

Ten selected technologies and other startups from Denmark will be present for an entrepreneurial bootcamp, offering a tailor-made program on how to successfully enter the US market. During the three-day event, startup founders will engage with investors, recruiters and marketing experts to better understand how to scale their business in one of the biggest markets in the world.

FischTank will host an interactive discussion detailing the marketing and communications strategies that are critical to the success of the U.S. market launch, including media relations, content writing and marketing, search engine optimization, social media and email marketing. Participating startups will have the opportunity to ask company-specific questions about their own marketing initiatives, while learning about the work FischTank has done with several international brands, both start-ups and established, to develop and deploy effective messaging to reach US business audiences. This will be the third time that FischTank will present under the Canute program.

“International startups considering entering the U.S. market balance multiple logistics at once, and often the task of developing an effective marketing and communications strategy can take a back seat,” said Ashley Willis, vice president. President, FischTank PR. “Our team has worked with startups around the world to develop impactful campaigns and offer strategic advice to establish a strong digital footprint, capture media attention and build brand awareness here in the United States. We are thrilled to benefit from our experiences, lessons learned, and best practices to startups participating in the Canute program.

After the educational part of the program, VCs, Business Angels, Accelerators, Incubators and others are invited to participate in this year’s Investor Day. During this event, select startups from Denmark will pitch their tech ventures to a panel and audience with the aim of raising their next round of funding to expand into the US market.

Learn more about Canute hereand FischTank PR here.

About FischTank PR

FischTank PR is a full-service communications and marketing company serving clients spanning various industries, including but not limited to cleantech and sustainability, healthcare and biotechnology, B2B and emerging technologies , real estate and professional services. Incorporating an integrated strategy including media relations, content writing, corporate communications, SEO/ORM, digital/social media, copywriting and outbound marketing, FischTank helps clients amplify their message with results that have an impact on their results. For more information, visit http://www.FischTankPR.com or follow us on Facebook, LinkedInand Twitter – @Fisch_Tank.

Media contact:
Jessica Reiner
PR FishTank
[email protected]