Hydro Flask, the maker of insulated, high-performance stainless steel flasks and flex products, and a Helen of Troy company, is introducing new colors to its Spring 2023 lineup at the Outdoor Retailer Summer Market.

In addition to new colors, the collection also features an expanded outdoor kitchen collection and the Flex Chug Cap accessory.

“Our spring product line was inspired by our collective appreciation for nature and the outdoors, guiding our new colors and guiding principle to design products that support both the outdoors and outdoor experiences,” said said Yiorgos Makris, Director of Marketing. “We are thrilled to announce our new product offerings and tints, which will help enhance consumers’ active and joyful lives outdoors.”

  • New spring colors include Mesa, Cactus, Dew and Lupine and will be available in all sustainable product categories.
  • outdoor kitchen now includes a half-liter bowl with TouchShield technology to protect hands from temperature transfer. The Camp Collection features a lighter Camp Plate and Camp Bowl that stack together for transport. The plate measures 9.25 inches in diameter and the Camp Bowl is three quarters in size. Both products are dishwasher safe.
  • Flex Chug Wide Mouth Cap delivers increased water flow for rapid controlled hydration. The narrow spout is large enough for easy refills and is dishwasher safe.

Hydro Flask showcases its latest product lines at outdoor retail booth #39045-UL.