It’s not easy to go viral on social media. It’s even harder to leverage that fleeting virality for long-term success.

Charly Jordan managed to do just that.

Jordan, with eight million fans on TikTok, 4.9 million followers on Instagram and more than 500,000 subscribers on YouTube, took his fame overnight on social media and converted it into a thriving career in as a musical artist and entrepreneur. She is one of the few female DJs to have a Las Vegas residency at the Zouk Group, and the founder of Smoke Roses, a cleaner alternative to rolling papers, and Beauty in Pain, a community that helps raise awareness of the elimination of stigma and lack of understanding. towards mental health. Jordan tells her about the secrets of her huge success to date, how she carefully built a giant, organized team to support her goals, and about her future charitable endeavors.

Frederick Daso: What drove your evolution from being a social media influencer to becoming a rising star DJ on the music circuit?

Charlie Jordan: I loved doing social media when I started, but as we all know, social media has changed rapidly over time. As times have changed, so have I. Music has always been a passion of mine, especially since Las Vegas. I’ve always been passionate about going to music festivals and seeing so many artists. I decided I wanted to build something longer term, and that’s why I got into music. It came naturally with what I was doing. I never really planned it to be my career or my job, but it was something that I was very passionate about. I exploded on social media at a very young age, so it was cool to find what I was passionate about and share it with my audience as I grew up.

Daso: Fantastic. Leading to my next question here, how did you get the opportunity to get residency in Vegas?

Jordan: Having a residency in Las Vegas is the epitome of any DJ’s music career. It is one of the most sought after things. Every DJ tries all the time to do residencies. I’ve been trying to get a residency for years because it’s the best value, and having an amazing working relationship with a consistent hotel and customer is always truly amazing. I was supposed to have a residence in Hakkasan before the pandemic. Obviously, with everything that happened, it ended up not happening. It was really all over the place if I was to be able to get another residency, but I’m now with Zouk Group at Resorts World which has been so amazing. I have an amazing team and my connection to Las Vegas makes it all come full circle. What’s crazy is the hotel that was there before the resort world started.

What’s crazy is that my grandfather was a lawyer at the Stardust Hotel, which was demolished and replaced by Resorts World. So playing there is really wrapped up. He passed away when I was in high school, so that’s something very special to me. My family has deep roots in Vegas, so the transition was smooth and it made sense.

Daso: While many run away from their anxiety, you choose to lean on it. How does this change your approach to mental health as a content creator and as a DJ and do you talk about it with your audience who are dealing with their own challenges?

Jordan: This is an amazing question. Being in good mental health is of the utmost importance. A big part of my job is to be emotional and influential to others. You need to make sure you take care of yourself before you start influencing or taking care of others. I believe that taking care of myself first has allowed me to help so many people, which I am deeply passionate about. When talking to people and dealing with my professional life, I’m a very emotional person, and I’m proud to say that. Being emotionally intelligent isn’t bad.

It has helped me a lot in my life with the decisions I have made with my businesses and my career. Everything I do, I do with longevity. I always treat people like they’re human. I don’t treat people like they’re disposable. The people I’ve met so far are so cool. Everything I do, I love. The respect and love of the people I surround myself with are the engines of my success. It’s not just surface people that come in and out of my life all the time.

Daso: Awesome. Given the variety of products and initiatives you’re involved in, how have you assembled a team to support your short- and long-term efforts?

Jordan: At first, when I started, like many young people, I thought I could do it independently. Over time, thanks to people who really cared about what I was doing and were just there to help and support me, I was able to build the most amazing team ever. The only reason I’m where I am right now is because of them. I respect them. I love them, as I said earlier, and from the creatives I worked with with my manager to my advertising public relations to corporate management lawyers, I go to their offices both weeks, we hang around, we’re getting things done! They’re also some of my closest friends, which is cool. A lot of people don’t go through this, but I’m proud to say I’m friends with the people I work with, and the team I’ve built has been able to exponentially scale everything I’ve been doing .

Working with over 40 people on my team is cool because you can discover and see the talent and beauty that others have to offer. I like people who are good at what they do and focus on it. We are all good at what we do and we are all here to support each other. No one is trying to take someone else’s work or copy someone else. We all do what we are good at and enjoy each other’s company. And it’s the best.

Daso: Would you say that when it comes to building your team, do you outsource that decision to other team members? Or do you always have the first and last word on whoever you choose to work with?

Jordan: Recently, given the exponential scale of all this, I delegated some of it to another person on my team. But, so far, I’ve hand-picked and hand-picked every person on my team that I work with. It’s interesting, employing people and supervising them, learning how to manage a team, bonding, making sure people want to take a personal interest and feel personally invested in what’s going on . This is something that is super important to me. I want everyone to feel that there is something for them and that they are working on something else. The people who work with me must have something outside of what they do for me. I want them to push to have their career and have their own external goals.

I understand that not everything is permanent. When you work with people you are friends with, it becomes very difficult to break those relationships, even when they lose value. To have this mutual respect and understanding as if we were friends and could work together, for now, is great. I try to work with people at the level I am or better. It seems to help. For a long time I felt like people were just trying to do business with everyone, which is crazy. Bad things can happen from there.

Daso: Absolutely. From our previous conversation at Elephante, you emphasize the importance that if you are an influencer for an audience, you should aim to make a difference. Some of these younger people in the game don’t know what to do with the influence that’s being given to them in the form of all the attention they’re getting. How do you hope to make a difference on a large scale through your social media presence?

Jordan: I still maintain that. A lot of young influencers don’t know what they want to do yet, and I wouldn’t expect them to know what to do either because they’re very young, and we all go through that phase. I’m 23 now. I have a pretty good idea of ​​what I want to do. With my musical career, with the two companies that I have, smoky roses and beauty in pain, and my presence on social networks. I tried to bring awareness to every aspect of my career because that’s all I can do. In the long term, I hope to be able to donate a large portion of my income from everything I do. Right now, the money from both of my businesses goes back there immediately. I don’t see any of that. One day I want to start my own charity, which I have been studying for a while. But, for now, because I have so much to do in my music career, I’m just looking to partner with different charities.

I spoke to several charities. I worked regularly with Operation Underground Railroad, a sex trafficking organization in Utah. These are former Navy seals who are going to stop the sex trade. I’m just trying to donate for it right now. For example, on Valentine’s Day and Mental Health Awareness Day, we conduct sales to donate a portion of the proceeds to these different charities. I’m looking to start a charity fund where whatever the sale will be in a portion of all sales going towards the Underground Railroad operation. I hope we bounce back on that of mental health. It’s not decided yet, but there are two or three we’ve been talking to for a while. Still, I want to come back and make a difference financially and then hopefully start my own charity and do my own travels and do my own, especially environmental conservation.

It is something important for me too. If you go back to my Instagram, that’s almost all I’ve done traveling to all these third world countries, places that have had natural disasters. I did not have money. I had nothing to do at that time to raise awareness through my platform. I’ve posted about it as much as I could, posted stories, worked with brands, and for the most part the companies I’ve worked with since the beginning have had a charity initiative attached to it. That’s a big part of why I choose who I work with and why I work with them. I’m training to get my scuba diving license here soon to pick up tires in the ocean for another great Florida-based charity called 4Ocean.

It’s just a huge part of my life. It will continue to be a big part of my life in everything I do. Specifically with my businesses, financially, the next step for me is to give back a significant amount.